Note this:
How does Google make its money?
“The majority of revenue from these sales goes to the publisher. How does Google make money? Advertising. How do we monetize advertising?... We go to advertisers [and] say our user base is growing.” [....]
Will Google support the agency model of pricing, in which in which the publisher sets the prices and retailers get a fixed commission?
“If a publisher has an agency model, we will discuss that model with them.”
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