The Paper Trail

The Paper Trail

Tuesday, March 2, 2010

Increased Museum attendance

Recession and museum attendance, and our endowed non-profits are still not out of the woods.

Museums See Rise in Attendance -
Museums saw a spike in attendance last year, despite struggling financially, according to the latest data from the American Association of Museums (AAM), an industry trade organization.

AAM estimates that 57% of museums saw a jump in attendance in 2009, compared with recent years. Science and technology museums saw the broadest gains, with 81% reporting an increase, while half of art museums said they saw visitor growth. More than a quarter of the museums that responded to the survey reported "significant" increases in attendance, between 5-20%. [....]

About half reported a decline in total revenue in 2009, according to the survey. And 18% of museums described their financial condition as "very severe."

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