Also see this post at SecondAveSagas, where the commentors correct the identification of typeface (which is now Helvetica).
The Paper Trail
Monday, January 25, 2010
Bob Noorda, Who Changed the Look of the Subways, Dies at 82 - Obituary (Obit) - NYTimes.com
Steve Heller's obituary on Bob Noorda who, with Massimo Vignelli, re-designed the underground signage of the New York City Subway system.
